— CLIENT
— ROLE
3D Design of Lidart Interpretation.
3D Motion designer of some scenes.
— DATE
02.12.2025
“Las Meninas” by Velázquez is not only one of the most iconic works in the history of art in our country, but it has also been the subject of countless analyses, theories, and interpretations. Now, the automotive brand Audi, in collaboration with Ogilvy in Barcelona, has reinterpreted this masterpiece through the lens of a car.
This innovative initiative aims to showcase LiDAR (an acronym for Light Detection and Ranging), a technology integrated into Audi’s safety systems that detects distance and depth to generate precise 3D maps of the environment, enhancing driving and passenger safety. However, some contemporary artists are beginning to take this technology beyond the automotive world, using it as a creative tool. One of them is Javier Pardina, who has created a 3D representation for Audi using over 2 million data points.
Client: Audi
CRM & BI Senior Manager Audi: Gemma Sort
Audi Innovative Thinking – Project Manager: Sílvia Carrascosa
Audi Loyalty Manager: Emma Castells
CRM Audi: Alba Lara, Albert Montané
Creative Agency: Ogilvy
Collaborating Agency: Hogarth
Chief Creative Officer: Roberto Fara
Executive Creative Director: Noelia Fernández
Creative Director: Fran Arguijo
Art Directors: Nico Farina, Daniel Halifa
Copywriters: Willy Gutiérrez, Andrea Sánchez
Account Director: Isa Cisneros
Account Supervisor: Andrea Palacios
Account Executive: Sara Farrés
Tech Lead: Ismael Luque
Web Developer: JL Pérez
Communication: Christian Martínez, Annais Soriano
Production: Monika Díaz, Jordi Roca
Director: Vallée Duhamel
Executive producer: Andrea Panda
Producer: Kevin Comer
HOP: Tina Pavlides
DOP: Pat Aldinger
Production designer: Tyler Evans
Post EP: Eve Strickman
Post-Producer: Michael Neithardt
Assistant Post-producer: Alissia Marciano
VFX Supervisor: Frederik Ross
Post-Production: Mathematic Paris
1st AD: Kennedy Taylor
Storyboard Artist: Chris Wolfgang Mauch, John Singer
Line production: Indochina Productions
Choreographer: Charissa Kroeger
Executive Creative Producer: Rebecca Rice
VFX Supervisor: Romain Thibault
Producer: Mikaella Zarka
Music: Apparat
SFX: Echolab
Music production: Prodigious
Editor: OG – Colégram, Sébastien Landry
Color: Marina Starke
Design: Javier Pardina, Quique, Mathematic